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Can your CMO justify his seat at the board room table? Or is he still...
Too many marketing organizations rely on the fuzziness of marketing results without being able to confidently stand up and say: ”Look, this is what we spent and here is the revenue we got in return!”...
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Would you have married your spouse if you only knew his or her address?
Marketers claim to know their customers because they have captured demographic and historical transaction information about them but would you have married your spouse based on age, height, address and...
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Marketing Win Revenue = Autopsy on a dead guy!
Marketing organizations are not exactly known for their desire or ability to measure the outcomes of their activities. As a former director of marketing ops I ask myself: Is it ability? Is it lack...
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Big Data – big deal or big hype?
Big Data is a reality. Big data is also big hype. So where is the real value in the Big Data hype? Like it or not, Big Data is a reality marketing and other organizations are facing today and will...
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Word of Mouth Matters! An INFOGRAPHIC
Reblogged from Social Media to Social Business: Read more… 4 more words Lesson learned for marketers. Listening, analyzing and acting on customer opinions are critical...the data does not lie.
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Finally! Predictive Analytics even I can use!
When I was running marketing operations, I had hired a statistics expert to come into the organization to help me make sense of all of our marketing data. As I worked with this excellent “stats guy”,...
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Do companies REALLY care what customers think?
If not, they should! And there is a means to truly understand customers… Social media analytics seems to be all the rage and for some, it is the Holy Grail to understanding customers’ needs, wants,...
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Does the word “analytics” scare you?
I studied German at university for both my undergrad and graduate degrees. Numbers and data were not exactly my strong suit. In fact, I was a bit of a “numberphobe” or “arithmophobe” for many years....
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Fear not! Analytics are here! A real world example
In my post last week, I shared that many people are intimidated by analytics. This week I will share a practical application of analytics to demonstrate that there is no need to “fear” analytics and...
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Reblogged from : 14 more words Tony provides a grew overview of one of IBMs latest analytics offerings.
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Analytics is not a thing you “do”…it’s a way of life.
I recently attended conference in Singapore A beautiful view of Singapore at night. where I had the chance to listen to thought leaders discuss the need for analytics to address what Gartner refers to...
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3 critical attributes for analytics solutions
I recently had the chance to attend the Gartner BI Summit in Las Vegas. If you are in the analytics space and have not attended this event, you really need to check it out. My colleague Marcus Hearne...
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10 steps to better B2B marketing – an analytics view
I am a marketer by trade. I am feeling the tidal wave of change happening to our profession – Data, Cloud, and New ways of engaging with customer and companies are presenting us marketers with...
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10 tips on how to make slides that communicate your idea, from TED’s in-house...
Brendan Grady:As a marketer of analytics software, I often find myself under a tremendous amount of pressure to create presentations which have WAY too much detail. This TED blog is a must read for any...
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Analytics for everyone? For free? Get out!
Making analytics accessible to all users has been a challenge for years. Companies like Tableau and Qlik have done a decent job of reaching finicky business users by providing visualizations and data...
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Workforce analytics: moving from reporting to predicting
Brendan Grady:This is a very insightful blog post. As a sales operations leader I cannot stress enough how important analytics will be to addressing my resource challenges in 2015 and beyond!...
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How to Get Business Users to Switch from Spreadsheets
How to Get Business Users to Switch from Spreadsheets.Filed under: Big Data and Analytics
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A New Generation of Analytics Offers Help for Sales
As always, Mark Smith from Ventana provides and excellent perspective. A New Generation of Analytics Offers Help for Sales.Filed under: Sales Performance Management
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4 reasons why I am the perfect audience for analytics
I recently joined a small company after spending 8 years at IBM. While there I was fortunate enough to be exposed to some of the world’s best analytics offerings. I also had the opportunity to work...
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So what the heck do you do with Watson Analytics?
It has been a little over a year since IBM’s Watson Analytics was released. Watson Analytics, a smart data discovery tool, continues to deliver easy analytics for everyone. Some competitors are...
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